J.D. Power Honors Honda for SUV Loyalty, Emphasizing Value, Sales, and Service

Honda's SUV lineup has secured the top spot for brand loyalty among mainstream customers in the J.D. Power 2024 Automotive Brand Loyalty Study. The recognition comes from the combined performance of Honda's SUV models, including the HR-V, CR-V, Passport, Pilot, and the all-electric Prologue.

J.D. Power's annual study, now in its sixth year, evaluates vehicle owner loyalty by analyzing repeat purchases within the same brand. The assessment is based on whether customers choose to repurchase from the same brand when returning to the market, either through trade-in or new purchase.

Honda's Response and Commitment

Jessika Laudermilk, Assistant Vice President of Honda Auto Sales, acknowledged the honour, stating, "Owner loyalty is the most cherished measure of success in the auto industry which makes the J.D. Power Brand Loyalty award a special honor for Honda and our dealers nationwide."

Laudermilk emphasized Honda's commitment to maintaining high standards in value, sales, and service as part of ongoing efforts to retain consumer loyalty. She attributed the success to the efforts of Honda associates who create and build SUVs in America and the company's dealership network.

American-Made SUVs and Market Presence

Honda's SUV lineup, produced in America, has played a significant role in securing this recognition. The loyalty award considers customer feedback and retention across popular models such as the HR-V, CR-V, Passport, Pilot, and the electric Prologue.

The company's strong market presence and dedication to meeting consumer needs have contributed to its success in the competitive SUV segment. Honda's focus on producing vehicles that align with current market trends, including the shift towards SUVs and environmentally-friendly options like the Prologue, has likely played a role in maintaining customer loyalty.

As the automotive industry continues to evolve, brand loyalty remains a crucial factor in market performance. Honda's achievement in this area reflects positively on its ability to meet and exceed customer expectations consistently.

For more information about Honda's award-winning SUV lineup or to schedule a test drive, visit our dealership today. Our team is ready to help you experience the quality and reliability that have made Honda a leader in customer loyalty.